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Still on Your 2016 Commission Split? Here's What It's Costing You.
The real estate market isn't what it was a decade ago. Listings are harder to win, buyers are more cautious, and every sale takes more work than it used to. Which raises a question worth sitting with: if the market has changed and you've changed with it, why hasn't your commission split? Some agents are still earning the same split they signed up for 10 years ago. Are you one of them? It's an easy thing to overlook. Commission structures aren't something most agents revisit o
@realty Marketing
2 days ago2 min read


The Spring Playbook Just Changed. Most Agents Haven't Noticed Yet.
Auction clearance rates have dropped from around 70% this time last year to the low 50s. New listings are running below the five-year average in most capitals. Buyers who'd normally show up in force once spring hits are taking their time, and vendors are watching the headlines just as closely as agents are. A lot of agents are still running the same campaign playbook they used twelve months ago list, market, wait for enquiries, report back at the open. In a market with 18 few
@realty Marketing
2 days ago4 min read


Spring 2026 Isn't the Market You Remember. Here's How the Best Agents Are Winning It Anyway.
This time last year, homes cleared at auction two-thirds of the time. Last weekend, the national clearance rate sat at 52.4%. New listings across the capitals are running well below the five-year average, Sydney is down more than 14% on its usual spring pipeline, and buyers who normally show up in force once the jacarandas bloom are, this year, taking their time. If your spring strategy is "do what worked last September," it's worth a second look. This isn't a repeat of last
@realty Marketing
2 days ago4 min read


Why More Agents Are Switching Agencies Before Spring
Spring is the busiest and most profitable season in real estate. The agents who earn the most from it aren’t scrambling at the last minute. They’ve already made their move. As spring approaches, the real estate market predictably heats up. Buyer demand surges, listings increase, and transaction volumes peak. For agents, this season represents the single biggest income opportunity of the year. But while many agents focus solely on preparing listings, the smartest performers ar
@realty Marketing
Aug 32 min read


Working Harder, Earning Less: The Crisis Quietly Crushing Australian Real Estate Agents
Australia's real estate agents are navigating one of the most challenging environments in years and for many, the pressure is coming from multiple directions at once. House prices in Sydney have fallen 3.3% in just three months, wiping close to $60,000 off the median in a single quarter. Melbourne has dropped 3.1% its steepest quarterly decline in nearly four years. Nationally, for-sale listings are running 17% higher than this time last year, with Sydney up more than 26%, ye
@realty Marketing
Aug 33 min read


Is your business ready for the upcoming AML changes?
New AML Laws Are Coming to Real Estate. Here's What You Need to Know. The Australian real estate industry is preparing for one of the most significant regulatory changes in decades, with Anti-Money Laundering and Counter-Terrorism Financing (AML/CTF) obligations set to apply to real estate professionals from July 2026. For many agency owners, principals, and sales agents, the upcoming reforms represent a major shift in how property transactions are conducted, documented, and
@realty Marketing
Jun 173 min read


Are You Feeling Burnt Out? Finish 2026 Strong
We're almost halfway through 2026, how has the year gone so far? Are you where you thought you'd be? Winter has traditionally been the slowest time of year for new listings. Combined with a softer market and reports showing a decline in Australia's national average property prices, many agents are finding themselves working harder for fewer opportunities. But while some agents see winter as a challenging period, the most successful agents see it as an opportunity to reassess
@realty Marketing
Jun 165 min read


How Agents Generate More Business During the Slowest Months of the Year
Why Winter Could Be Your Biggest Opportunity Yet Winter is often considered one of the quieter periods in real estate. As temperatures drop and daylight hours shorten, many homeowners delay their plans to sell until spring, resulting in fewer properties coming to market. While some agents see winter as a time to slow down, top-performing agents know it's actually one of the best opportunities to build momentum, win market share, and secure future listings before the spring ru
@realty Marketing
Jun 164 min read


Building a Referral Network That Works on Autopilot
How top @realty agents use smart CRM automation to turn every settlement into a stream of warm, ongoing leads — without picking up the phone. In real estate, referrals aren't just a nice-to-have, they're the single most cost-effective source of new business available to you. A referred client converts at roughly three times the rate of a cold lead, takes half the time to trust you, and is statistically more likely to refer someone else in turn. The problem? Most agents build
@realty Marketing
May 76 min read


You Built the Brand. Now Imagine Having a 40-Person Back Office Behind It.
More than 200 agency owners across Australia and New Zealand have already made the switch and they're keeping far more of what they earn. Running your own real estate brand is the dream. You've got the logo, the reputation, the local presence that took years to build. But behind that shopfront or home office sits a reality most independent agents know all too well: the overhead grind. Software subscriptions. Trust accounting. Professional indemnity insurance. Compliance. Grap
@realty Marketing
Apr 225 min read


Why Top Agents are Ditching Big Franchises to Go Boutique
The real estate landscape is undergoing a seismic shift in 2026. For decades, the "Big Franchise" model defined by global logos and rigid corporate structures was the gold standard for success. Today, that gold is losing its luster. A growing wave of high-performing agents is staged a "corporate exodus," trading in their franchise badges to launch independent, boutique brands. This movement isn't just about vanity; it’s a strategic response to a market that now values hyper-l
@realty Marketing
Apr 103 min read


Why Experienced Agents Say “I Wish I’d Switched Sooner”
For many seasoned real estate professionals, success doesn’t come from selling more homes it comes from selling smarter. Across Australia and New Zealand, experienced agents are reflecting on their careers and reaching the same conclusion: “I wish I’d switched sooner.” Behind that statement are recurring themes: higher earnings , less stress, stronger support, brand ownership , and the freedom to finally run their business their way. Higher Earnings Without Working Longer Hou
@realty Marketing
Feb 273 min read


Why Top Agents Are Switching to Smarter CRM Systems
Top-performing real estate agents are discovering that success isn’t just about working harder, it’s about working smarter. Across Australia & New Zealand, agents are moving away from outdated databases and fragmented systems and embracing smarter CRM technology designed specifically for modern real estate businesses. The shift is clear: faster responses, better follow-up, integrated marketing, and scalable growth, all without the need to hire additional staff. Faster Respon
@realty Marketing
Feb 32 min read


Smashing Records with $5.9 Billion in Sales, Redefining Real Estate Excellence in 2025
@realty, the tech-led real estate powerhouse, has officially announced a landmark year of growth, recording over $5.9 billion in property transactions for 2025. This staggering figure represents a 30.16% increase in sales volume compared to the previous year, solidifying @realty’s position as one of the fastest-growing real estate networks across Australia and New Zealand. The network’s rapid expansion shows no signs of slowing, now boasting a community of 954 real estate p
@realty Marketing
Feb 22 min read


8 Steps to a High-Performance 2026: The Strategic Blueprint for Real Estate Growth
Planning for a new year isn’t just about setting a target; it’s about architecting a business that serves your life. Whether you are aiming for a record-breaking financial year, more time with family, or the prestige of launching your own brand, success requires a shift from busy-work to strategic execution. Here is your 8-step guide to practical planning, and how @realty provides the platform to turn these plans into your reality. 1. Close the Year Properly Before looking fo
@realty Marketing
Jan 283 min read


Ramp Up Your Real Estate Career in 2026: Consistency, Accountability & the Power of a Performance Coach
As we step into 2026, the landscape of real estate continues to evolve faster, smarter, and more competitive than ever before. The agents who thrive in this environment aren’t just talented… they’re consistent, supported, and backed by the right tools and team. That’s exactly why @realty is doubling down on helping agents elevate their performance, sharpen their focus, and create a career that’s not just profitable, but genuinely fulfilling. Unlock Your Potential With Our In
@realty Marketing
Nov 17, 20253 min read


5 Prospecting Calls Every Agent Should Make Before 10AM
In real estate, momentum is everything. The agents who consistently fill their pipeline aren’t the ones waiting for leads, they’re the ones creating them. A simple morning routine can completely transform your results. By dedicating focused time before 10AM to prospecting, you’ll not only get ahead of the day but also stay connected to the people who matter most, your future clients. And with @realty’s CRM , it’s easier than ever to stay on track. From automated call reminder
@realty Marketing
Nov 3, 20253 min read


When Should Agents Prepare Their Prospecting for the Christmas & New Year Break?
When Should Agents Prepare Their Prospecting for the Christmas & New Year Break?
@realty Marketing
Nov 3, 20252 min read


Why a 12-Month Nurture Funnel is Critical for Turning Leads into Seller Listings
Constructing and implementing a 12-month nurture funnel with a consistent, value-driven follow-up system is one of the smartest long-term investments an agent can make.
@realty Marketing
Oct 7, 20254 min read


How Long Does It Really Take to Nurture and Convert a Property Seller to List?
If you’ve ever wondered why some homeowners seem to “suddenly” list their property, the truth is: very few decisions to sell happen overnight.
@realty Marketing
Oct 7, 20253 min read
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