
National Brand
Company Brand
Marketing & Branding Guidelines
Artworks
Any artwork done outside of Head Office Marketing Department MUST be approved by the Marketing Department before going to print or publish. If you are needing any artwork done, please send an email to marketing@atrealty.com.au and we will happily create it for you.
Fonts
Myriad Pro Semi Bold - This is used for the "realty" in the @realty logo
Birch STD - This is used for the @ symbol in the @realty logo
Myriad Pro Regular - This is used for all text on all marketing materials
PLEASE DO NOT USE ANY OTHER FONTS FOR MARKETING
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Logos
The @realty logo is ALWAYS in all lowercase. If you are co-branding we will provide the approved logos for you to use on all advertising.
DO NOT display the logo as - @Realty, @REALTY, atrealty or ATrealty
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Watermarks
Please use only the watermark provided to comply with REA & Domain online advertising rules. If you do not comply you run the risk of them removing your listing from their websites.
DO NOT display the logo as - @Realty, @REALTY, atrealty or ATrealty
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Colours
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Blue 100% Cyan Hex: 00aeff
Black 100% Key (Black) Hex: 000000
White. 100% White. Hex: ffffff
Yellow 100% Yellow. Hex: fff200
(Only for Sold, Under Contract and Leased stickers)
Light Grey 6% Key (Black) Hex #F2F2F2
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WE DO NOT USE RED OR OTHER COLOURS ON ANY MARKETING MATERIALS
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Not Permitted Advertising
Artworks
We do NOT allow agents to advertise their commission rates on any marketing materials as this directly affects other @realty agents and their business. Please make sure to always send the marketing department your proofs to make sure you are promoting the correct guidelines.
Advertising Must Haves
SA agents
You must have @realtys RLA number on all marketing materials (RLA:269823)
If you have your own RLA number please make sure to display both.
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VIC agents
When doing letter box drops you must have a disclaimer on the bottom with the following:
If any other agent has a current exclusive agency agreement in relation to this property
(or business, as the case may be), please disregard this communication.
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TAS agents
All advertisements must prominently display the agent's licensed business name and registered office address.
This absolute requirement applies across all media channels
including digital listings, signboards, print media, and social media posts.
Artwork Examples
Business Cards
(90x55mm)

Standard Front - Black

QR Contact Back

QR Front - White

SM Contact Back

QR Front - Black

Logo Contact Back
A-frames & pointers
(450x600mm)

Open - White

Auction - White

Open - Black

Auction - Black
Corflutes
(900x600mm or 1200x900mm)

Blue & White

Blue & Black
Stock Signboards
(4x3 or 6x4 or Slimline)

Blue & White

Blue & Black

Slim
Blue & White

Slim
Blue & Black

Slim
All Black

All Black
Text & QR Code Signboard
(4x3 or 6x4 or 8x6)
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Text QR- Blue/Black

Text - Blue/White

Text QR - Blue/White

QR Sign - Black

Text - Blue/Black

QR Sign - Black
Photo Signboards
(4x3 or 6x4 or 8x6)

1 photo - white

4 photo - black

1 photo - black

1 photo & text - white

4 photo - white

1 photo & text - black
Property Brochures
(A4, A5, A6 OR DL)
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Newspaper
(Full Page, Half Page, Quarter Page, Eighth Page)
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